Who We Are.

The Yellow Brick Road

The very term Capitalism infers that success follows adequate working capital and equity – which provides staying power and an ability to survive financial cross-currents. While new businesses generally do not start with adequate capitalization, the important thing is to have the goal, vision, and the steps to get there. From this our flagship product was created – the Business Pulse Manager.

Business Logic was co-founded by Ken Stavast and Benjamin Gisin. We came together with the consensus that the financial tools available for business were absent a strategy for success and survival.

Our History

  • 2015

    Business Pulse Manager development started as way to gauge how a business was doing financially. Kind of a health checkup of the business finances. A CFO assistant of sorts.

  • 2016

    Business Pulse Manager Express – for a quick snapshot of business finances and smaller business or as a “try it out” version. Included the Business Score Card to evaluate a business in the big picture view.

  • 2016

    Business Pulse Manager Plus – like the Business Pulse Manager Express but with added extensive graphics, history tracking, trends.

  • 2017

    Business Loan Officer Insights helps business owners or managers analyze their financial information in a way that their bank loan officer or investors would look at their finances

  • 2018

    Financial Statement / Asset Manager provides for extensive detail building of book or market value balance sheets or financial statements. Asset manager is a detailed tracking of all lists of assets and liabilities..

Meet our team.

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  • Ken



Native to Nelson, B.C., Canada, Ken, as a young boy, immigrated with his family to Eastern Idaho. In his growing-up years, he worked on a dairy and as a rural newspaper carrier.
After high school graduation, Ken obtained a B.B.A. in Management and Organization from Idaho State University’s College of Business. He is a life time member of Alpha Kappa Psi (a professional business fraternity).
He served in the Idaho Army National Guard from 1970-76 with active duty training at Fort Knox Kentucky.
Business career started by working for a facilities management group and a home components manufacturer. Most of Ken’s professional life has been self-employed.
Businesses included building of homes and light commercial, development and marketing of accounting and payroll software, water and fire restoration industry, marketing of business services and consulting.
Ken has developed specialized skills in trouble shooting, auditing, marketing and business development.
He has served in multiple leadership positions in different service organizations.
His passion (after family) is helping individuals develop and grow their businesses, then help them tell their success stories. Married, he and his wife have 3 surviving children.

  • Ben



Born in Basel, Switzerland, Ben as a young boy immigrated with his family to the United States. Settling in Idaho Falls, Idaho, he worked with his father after school in the family landscaping and painting business. Graduated from Idaho State University with a Bachelor of Arts in Speech.
During college years enlisted in the Idaho Army National Guard. Attended the Idaho Military Academy and graduated as a 2nd Lieutenant. Completed 6-year obligation and received an honorable discharge with the rank of 1st Lieutenant.
Began banking career in Idaho that ultimately spanned 20 years including 7 years in Washington State. Culminated banking career as senior agricultural approval officer for the nation’s 7th largest agricultural bank. Duties included approval of loans over branch limits and re-defining the risk analysis process for the bank’s agricultural credit culture. Changed careers by starting own business consulting distressed agricultural and other business enterprises. Negotiated debt settlements on behalf of clients with banks, plaintiff attorneys and trade creditors.
Authored Farmers and Rancher’s Guide to Credit (sold copies in all 50 states and Canada), Credit Examiner’s Guide to Risk Assessment on Agricultural Loans. Publisher of Touch the Soil Magazine. Lectured and wrote articles extensively on the nation’s banking system, the Federal Reserve and the food chain.
His passion is helping others succeed and coaching others in understanding the monetary system.